Many physical therapists do not give importance to email marketing as they are not aware of its true potential. But, this can prove to be a boon for physical therapy clinics when done in the right way. This particular tool helps them to successfully attract new patients, retain clients for wellness-based services post-discharge. In the below-mentioned section, you will get to know about some of the best email marketing ideas which the physical therapy clinics should focus on following to relish the benefits.
Email Marketing Ideas for PT Practices
1. Staying consistent
Consistency is the key to any form of marketing that involves blogging, social media, community outreach, or physician visits. As we live in an era of information overload, and if your physical therapy clinic is not consistently delivering reminders about your services, then there are chances that people can quickly forget you. All that you need is to create a set schedule for sending emails. Although there are no strict roles for how frequently you should email your marketing list, you should stay consistent.
2. Segmenting your email list whenever possible
Marketers should focus on segmenting their email recipients as early as possible. A particular piece of content might be valuable to some readers while it is not relevant to others. Many email providers will allow you to tag people who tend to click on specific links. Then, you can use that information to develop more targeted sends in the future.
3. Knowing your audience and catering your emails according to their requirements
One of the essential things for any marketer is to know their audience. The same rule applies to physical therapy practices. Any email you craft should effectively reflect the brand of your clinic. It is essential to stick with your mission while composing emails. Also, you should make sure that whoever manages your email correspondence understands the culture at your office.
4. Using a clear CTA
If you send out monthly emails, you should be well aware of the term “call to action” or CTA. It is a line of text, button, or any other piece of content which suggests the reader take action. It would help if you focused on using multiple CTAs all through the email to get the most out of it.
5. Selecting the right email provider according to your needs
You will find some of the email platforms are free to use for smaller audiences. These services start charging whenever the email list of a user reaches a specific size. At the same time, the other services cost you more but provide you with extra features that help you leverage your email list to the fullest. One of the essential things to keep in mind is that some providers have more flexibility with appearance, design, sequencing, and audience segmentation.
6. Matching your CTA Strategy to your end goal
Whatever CTA you are using in your content should effectively match your end goal. Like, if the purpose of your email is to sell something, then a single CTA is considered sufficient, whereas multiple CTA should be used all through the content if you want that person not to miss it.
7. Matching your CTA to the type of recipient
It is essential to tailor your CTA to each type of recipient. It is applicable in case you are promoting the same event to diverse groups of people.
8. Selecting your subject lines carefully
A good subject line can make sure that the readers open your email in the first place. If you are using an uninspired or boring headline, then people may end up deleting your email. So, it is essential to use an exciting email headline if you want to make a difference.
9. Understanding the nuances of a good email
Based on your end goal, you will need to adapt your writing voice to drive appropriate action and capture your readers’ attention. An email you compose should be different from a research paper or blog post. So, to get the best results, you should first understand the nuances of a good email.
10. Thinking beyond written content
One of the essential things to keep in mind is that your email content is not only restricted to the written word. Some of the clinics admit that the video content works best with their audience. The key is to identify the type of message which you wish to deliver. After that, you need to determine the type of medium (video, text, illustration, etc.) best suited to communicate what you want to say. All of your emails should have a touch of personalization. And, you need to send them at a time when your potential clients are most likely to check email.
So, all of the above-mentioned email marketing ideas for the physical therapy practice will surely help you and get the most out of it. It will also help you to build a lasting relationship with your audience.