Email marketing is the marketers’ favorite playground in every healthcare profession. It has grown in parallel with advancements in technology and communication channels. Through communicating and ensuring about the clients, organizations in the healthcare industry should nurture the relationship with current and potential patients. Email marketing is one of the great ways to communicate with patients, clients, and visitors. For anyone, email marketing is an inexpensive and highly effective tool to communicate relevant information regarding the Healthcare Industry with every patient and subscriber who could be a potential patient at that particular time.
We live in a world where any information is right at our fingertips. A healthcare digital marketing strategy that creates awareness, reaches an audience and delivers value will take you to new heights. And email marketing should be a neighborhood of that strategy. So what do you think? Email marketing for healthcare professionals will help to keep up with the clients, patients, and visitors. The average open rate for healthcare emails is 22.43% – That’s one of the highest open rates among industries! This statistic shows that your patients will open about 20% of your emails. So why wouldn’t you want to implement email marketing for your healthcare professional?
Benefits of Email Marketing for Healthcare Professionals.
Increasing the engagement with patients
Emails can increase traffic to both your social profiles and your websites. Social shares and websites traffic would increase brand awareness and credibility. Patients may share your healthcare tips and even your latest blog post. You also confirmed that you get your new patients’ email addresses early in their journey together with your services and products. Your ultimate goal is going to be to make an enduring bond together with your customers.
When your email reaches your customer’s inbox, the first thing that would matter is the subject line. Having the correct subject line is crucial in the recipient’s decision-making process – should they open and read your email, or should he/she dump it in the spam folder? The subject line should be specific enough to catch the attention of potential patients. Altogether, this will help you to stand out from the competitors.
As a healthcare professional, email marketing is an information hub for your patients. It will be their go-to place for all other communication and even for your facilities too. By utilizing email marketing, you can share announcements, holiday office hours, and appointments reminders with your patients and visitors.
Reviews and Feedback
Good email content provides valuable information to users who may navigate different healthcare professionals. Healthcare email marketing gives these potential patients the encouragement to settle on your facility for their medical needs. With a strong email marketing campaign, you can provide your patients with online referral forms for future patients. With the word-of-mouth referrals, you can also use email as space for patients to leave you reviews for your business that will grow and expand.
Here are some of the ways to promote healthcare professionals through email marketing.
It is becoming standard for healthcare professionals to keep their clients informed about the happenings within their organization by sending out email newsletters. These newsletters provide customers with updates about protocol, educational tips and tricks, spotlight sections featuring employee and patient success stories, and notifications about upcoming events. Email marketing software makes it possible to go through the process digitally. Using templates for designing newsletters simplifies the process of putting together a monthly publication for your patients.
Emails that let patients know about promotions are an obvious yet effective form of content used by healthcare practices. These promotional emails can include details regarding sales and discounts on services within your office. They can even be more creative than typical promotions by involving contests that provide patients the chance to win free merchandise or services. Be careful in your campaigns not to be overly promotional.
Using the word “free” into email subject lines can cause your emails to finish in spam folders. Emphasize the worth your practice is attempting to share with customers through promotional emails instead of highlighting the free or discounted aspect of limited-time offers.
Social Media Updates
Emailing the customers about your practice, social media activity gives the patients the chance to discover what’s going on with your team via social media. Social media should drive customers to engage with your business on your website or popular review sites. Placing a link to your website or review sites such as Google and Facebook gives customers the chance to be proactive. Notifying patients of social media activity by email can lead to increased online engagement, which is central for any healthcare profession trying to strengthen its presence over the internet in today’s marketplace.
The Covid- 19 pandemic has shown how critical it is to get basic information out to patients by email. It is crucial to get the correct information in these conventional types of email campaigns. Testing emails will help to distribute to patients whether the information is being shared accurately or not. This type of high-level screening makes specific customers follow public health guidelines and get to your office at the right time.
Patients want an opportunity to learn about the healthcare industry and take better care of their bodies. Let your clients know about your educational opportunities- including blogs, eBooks, webinars, podcasts, and other content and the values of the clients that make decisions regarding their individual healthcare needs.
In the end!!!!
So, the one thing that you should never miss out on your email marketing strategy is ‘the responses of your emails.’ We hope these guidelines will help you prepare email marketing strategies that are both consumer-centric and brand-building. Keep reading healthcare marketing tips for better prospecting and targeting!!!