Do you wish to find new email marketing strategies to promote your medical practices? Here is why Email marketing should be a part of your marketing strategy if it isn’t already.
An email has existed for nearly as long as the Internet. Patients from all over the globe rely on the practice of emailing, making it an integral part of their daily life.
Email marketing accounts for the maximum conversion rates as opposed to any other marketing channel, making it one of the most effective marketing techniques for medical practices across the healthcare industry.
In fact, according to current figures, 80% of internet users (about 93 million Americans) check for health-related issues on the internet. This means that all medical professionals who want to expand their practice must have an online presence, and email marketing should be a fundamental component of your digital marketing strategy.
5 Ways to Boost Patient Engagement Rates using Email Marketing
Engaging and Patient-Centric Emails
A medical practice’s marketing presents a unique set of challenges. Customers in other businesses, such as retail, may choose to buy an item or pay for a service when they want it. In the healthcare industry, however, this is not the case. Patients schedule consultations or appointments only when they believe they are required.
This can be accomplished by creating a campaign that recounts your brand’s story in a series of messages. When a new patient joins your mailing list, send them a welcome email. After that, send follow-up emails that describe who you are, what values you represent, and what services you provide.
Incorporating new patient feedback can help you increase your communications’ emotional and practical effect while also providing credibility to your claims. In addition, play a significant part in local SEO for practice.
“The Mayo Clinic does an excellent job of introducing new subscribers. They lay out their value proposition, clarify what to expect, and provide attractive first-time customer discounts.”
Patients who sign up for your email list are a great source of information. You already know they’re interested in your brand to some extent. You also know they’ve interacted with your brand several times through marketing content. As a result, if you seek to enhance future efforts, you can count on them to provide helpful input.
Patient surveys are a quick and easy approach to getting feedback and figuring out how to improve your marketing content. Simply add the recipient’s name in the subject line to ensure that the maximum number of patients opens the email containing the survey. It has been proven that doing so can increase open rates by up to 50%.
If your doctor or organization has already treated you, you can also email to get former patients’ general comments. You may use someone’s favorable comments as a testimonial on your medical website or in future messages with their agreement.
Automated email communication in a local health care practice offers a wide range of applications and is crucial for communicating with today’s patients. Automated emailing opens doors for you by:
- Maintaining a high level of patient awareness and education, both new and old.
- Automating follow-up communication with existing patients based on education.
- Adding second steps to your existing pipeline that are automated.
- Automating “dormant” patient follow-up
- Using newsletter marketing to demonstrate concern and knowledge.
“Is your company or medical practice able to provide a diverse range of services? If that’s the case, people who sign up for your email list are probably only interested in a few of the issues you discuss.”
That’s why sending a welcome email that allows new subscribers to choose the types of information they want to receive is an excellent idea. This makes segmenting your list into distinct subsets more easily. It’s been proven that sending identical emails to every one of your followers, regardless of whether they’re relevant to their requirements or not, results in a more significant email open rate.
Launching New Product Or Services
It’s a good idea to notify your email subscribers first if you’re introducing a new product or service. You might even consider making a special offer or offering a discounted service.
According to studies, loyalty emails get a 50% greater response rate than generic promotional letters.
It’s also worth mentioning that you don’t have to wait till a new service or product is officially ready before using email to promote it. You want to make sure that your audience is prepared to take advantage of this unique offer as quickly as feasible.
As a result, you should send out emails announcing it ahead of time, which will assist in building excitement.
Healthcare marketing is distinct, especially when it involves email. You’re not urging people to act right now; instead, you’re ensuring that they identify your brand with the services you provide. These tips will assist you in achieving that goal.
If you have any other tips about email marketing for medical practices, then share your view in the comments section!