PPC acts as a lifeline to the Healthcare industry. Pay per click or PPC allows the Healthcare brands to shine on the search engine result pages. It is a better way than the organic SEO technique as it is very time-consuming.
Although it is one of the easiest ways to bring your website to the top of the result pages, many Healthcare brand owners face difficulties getting the desired results. Before explaining the PPC mistakes committed in Healthcare, let us examine the difference between PPC and Display Advertising.
Difference between PPC and Display Advertising
PPC and Display Advertising are both considered the main tools for ensuring the proper marketing of your website. PPC helps your website top the search result page, whereas Display Advertising refers to the advertising of your websites on different websites. It is mainly used for retargeting your customers who have once gone through your website.
The question here arises, then which one to choose among Display Advertising and PPC? Well, both are important for a website to bring the desired results. It would be best if you combined both techniques to reach the maximum audience and the patients are aware of your Healthcare products.
7 PPC Mistakes in Healthcare and how to avoid them
Now, let us look into the matter and solve the problems that Healthcare firms make in PPC.
Lack of Ad extensions
Ad extensions refer to the additional pieces of information about your business such as your phone number, link to your website, etc. Many website owners forget to add these extensions to their ads. You don’t have to pay an extra penny from your pocket while adding Ad extensions to your ads. This will help you improve the visibility of your ads, which will help you acquire more clicks and thus enhance your return on investment.
Mentioning wrong landing pages in ads
You must have seen different ads on the web. Many ads are related to your recent searches. When you click on these ads, you are directed to the page containing the product listed on the ad. However, some Healthcare owners don’t focus on this option. Imagine a situation where you searched for “Jam,” and the Search Engine Result Page reflects an ad of Jam available on a particular website. But when you click on it, you get directed to the homepage of the website. Won’t you get frustrated and leave the website? This is an obvious reaction of a consumer.
Making use of the wrong keyword match types
You need to make sure that your ads appear on the top of the searches related to your product or service. Using the right keyword for your ads is very crucial for receiving the desired results from such ads. You need to optimize the keywords that match your ads as there are almost 15-20% of new searches that take place daily, and if you are not aware of them, you may not get the best return on your investments.
Not adding negative keywords for your ads
One of the most common mistakes committed by Healthcare firms is that they don’t add negative keywords for their ads. You don’t want your ads to appear on the top of the food delivery keyword search. You can make this happen using negative keywords. It restricts your ads from showing on top of irrelevant keyword searches. As there are new searches taking place daily, you need to remain updated with new negative keywords. This will help you save a lot of money by restricting irrelevant keywords to reflect your ads.
Ignoring ad optimization
Ad optimization is crucial for the Healthcare industry as customers usually prefer using their mobile phones for searching about health-related topics. If you use only desktop optimized ads, you will lose the majority of your customers who might be interested in visiting your website. You should not ignore ad optimization and look for all available sources to bring the most out of your website. You need to be aware of the dynamic adjustments that will help you attract more customers to your website.
Dull ad copy
Another mistake made by the Healthcare industry is copying their competitor’s ads. Although the same ad might have brought massive change to the competitor’s website, it may not be the same case for you. Many websites opt for PPC ads, and you need to outshine your website using a unique ad copy. This will segregate your ads from clusters of similar ads that look the same. You will get the best out of your website only if you are willing to be unique at your work.
Adding too many keywords
There are billions of keywords available on the web. Many Healthcare brands try to add most of the keywords that hardly match their ads. You don’t need to get carried away with the greed of attracting more and more customers to your website with the help of numerous keywords. Only add keywords that are most likely to be searched by the users matching your ads. More relevant keywords will attract more customers than using irrelevant keywords for your ads.
It would help if you focused more on keywords than anything else to outshine your ads from your competitors. Moreover, you must create your ad copy to ensure that your ads are not mixed with other similar ads. Make sure to use more and more relevant keywords in your ads to make the best out of your website.
We hope that this comprehensive guide must have helped you understand the mistakes committed by Healthcare brands and how you can avoid them. For more information about a healthy lifestyle, you must stay connected with us.