Healthcare Marketing Tips

The Impact of Google My Business on Booking Clinic Appointment

Google My Business

In the present era, where every business goes towards online marketing tools, clinics also need to optimize their appointment booking system. Nowadays, people search Google for any help. So, your clinic must appear in searches and get noticed by the users. If they can find you, they can approach you. Have you ever tried searching anything on Google and found it easily on the right-hand side with detailed directions, addresses, and others? This is nothing else but a Google My Business profile. So, first thing, whenever you have a physical location, you need to have it listed on Google My Business.

Google My Business is one of the beautiful local SEO tools provided by Google. If you have a clinic in a particular area or serve a customer within a designated service area, listing on GMB can help people find your clinic. Having an active profile, GMB helps your patients discover you, treatments offered by you, your contact details, and working hours. Google doesn’t charge any GMB listing for any businesses and is free for any business/healthcare industries – pharmaceutical, dental clinics, physical therapy centers, hospitals, etc.

How Would You Use Google My Business For Booking Clinic Appointments???

Strengthen and Optimize your Profile

Google My Business requires your healthcare industry’s details: Name, Address, and Phone Number for optimizing your profile. For this, you would like to enter your details, including your practice name, address, working hours, contact information, google maps directions, links to your websites, and links to your social media pages or accounts. For example, let’s say that your clinic moved to a new office a few years ago and someone wants to book an appointment. You have updated the address on your website, but the address listed on your GMB profile is outdated. Google will not know what address is correct because they do not want to provide their patients or clients with inaccurate information. They will most likely choose to display other client services ahead of your listing.

Right Category to be selected

GMB has a superb feature that permits the users to pick one category. For instance, if one has selected categories for the dental practice, one can choose from a cosmetic dentist, pediatric dentist, implant periodontist, dental radiology, etc. This helps you to explain correctly the sort of service provided by you and drives out the factors of narrowing down the selection.

Verified Account and Listings

Once your profile is updated, do verify your account and local business listings. For the approval of verification, GMB will send a verification code to the address given by you. After entering this code, you’ll have access to your account. Now, your clinic becomes authentic and official to book an appointment. This will increase the trustworthiness of your clinic.

Keeping the Information Updated

To get more website traffic (if you have) and drive more patients, keep your information updated and keep posting photos and videos. Visual aids are the foremost effective and have an everlasting impact on the viewer’s brain. Make your clinic recognizable by posting your logo, which helps in branding. Adding high-resolution photos and videos of your clinic, including the waiting lounge; interior; camps put up by you; your team; services provided by you; the results of the treatments provided by you; before and after treatment pictures which will attract more patients.

Positive Google Reviews and Feedbacks

Reviews are given by a patient on your GMB profile work as a positive signal for other followers. The more positive reviews you have, the more preference Google gives in showing up in search results. On the other hand, positive reviews will encourage patients to post positive reviews for their treatment from the clinic. This helps you to get higher ratings on your page.

Concluding Thoughts

Signing in to Google My Business to make your business page top on the search engine when the user searched for a particular business at a specific location. GMB makes its patients easy to book an appointment at their preferred clinic nearby and helps owners get high business growth. Users may quickly obtain information about a business, such as its location, opening hours, precise location, and more. Ensure that your business engages and stays active with GMB. It ensures that anyone looking for your clinic’s name to schedule an appointment will find it quickly. 


Leave a Comment

Your email address will not be published.

You may also like

Read More