Video Marketing is considered to be the most engaging type of content marketing on social media. When compared to any other kind of post, video content helps to retain the users. Due to this reason, video is an excellent way in which you can humanize your business. If you are a physical therapist, then video content will be beneficial for you. It will show your patients that there are genuine people in your business who care about their recovery. They will also feel comfortable trusting your business. In this way, you would transform your patients into marketers for your clinic as they will refer their family and friends to you. If you are unsure how to get started with video, then the below-given points will surely help you. , take a close look at these video marketing ideas, which you can use for humanizing your physical therapy business.
Top Video Marketing Ideas to consider
This section will help you learn the best ways to use video to connect with your audience. All you need is to follow these video marketing tips to attract new patients and connect with your existing ones.
Demo Videos of Exercises
This idea is the easiest one that you can execute consistently and frequently. Demonstrating stretches and exercises that your patients can perform at their home or clinic will keep them inspired. It also helps them to stick to their rehab regimen. These videos will allow them to get an idea that your physical therapists are knowledgeable enough to address their problems.
Videos related to Company Origin Story
Origin stories are considered to be the best way to connect with the audience. You can make use of this particular video idea for building a good relationship with your clients. Whenever an audience sees and understands the beginning story of something, they can connect with that thing well. Each of the businesses has its origin story. People can relate to that particular business well with the help of this. So, this type of video is identified as an effective tool to introduce people to your clinic and physical therapists.
Clinic Videos (Show your culture)
What is it like to work at your PT clinic? And, what do you and your co-workers feel while they perform their daily work in your clinic? All of these are some of the essential things which you should share with your community. It will influence your followers to visit your clinic whenever they need any physical therapy treatment. You can make this possible by sharing culture videos with people. Also, next time you and your team go out of the clinic, you should try making a short video and share it with your community. It will help to document that particular event. It is one of the best approaches to attracting new patients and potential new employees who wish to work with you.
Event or Holiday Videos
One of the best opportunities to showcase the fun side of your clinic is by making holiday or event videos. These particular videos will show people the way you and your employees celebrate holidays. In this way, you can make your employees more relatable. For example, you can create a video for a holiday raffle giveaway which is a great way to get the patients to interact with your business online. It will help you to continue engaging with past patients after they are discharged from the clinic. Many of the clinics also host open houses or injury clinic events where public members can visit for free consultations and screenings. It has proved to be very useful for new clinics that are looking to fill their schedules. So, video can be a great and effective way to promote these events.
People always seek transparency. So, it would help if you focused on sharing behind-the-scenes content to build and strengthen your followers’ trust. This type of content can include introducing a new piece of equipment and explaining its use or discussing the safety measures you follow to protect your patients and staff from COVID-19. Another best idea would be to give a virtual tour of your office to your followers. Final Thoughts These are some of the best video marketing ideas for physical therapists to establish a solid connection with their clients. I hope you have found all of these ideas to be very useful.